CONGRESS VIDEO November 28-29, 2019 | Madrid, Spain International Congress on Arts and Cultures GKA ARTS 2019 PROGRAM DOWNLOAD CONGRESS PHOTOS Host University GKA ARTS 2019 CONGRESS VIDEO PROGRAM DOWNLOAD CONGRESS PHOTOS


International Congress on
Arts and Cultures
November 28-29
- - -
Madrid, Spain

Creativity, art and innovation in communication
Key Dates Proposal submission Registration Highlighted theme Keynote speakers Host University Travel and Accommodation Scholarships Accepted proposals

Key Dates

Congress: November 28-29th, 2019.

First Call for Papers until April 15, 2019
Second Call for Papers until July 15, 2019
FINAL Call for Papers until October 14, 2019
Early Rate until April 29, 2019
Standard Rate until July 29, 2019
FINAL Rate until October 28, 2019

Congress: November 28-29th, 2019.

1st CFP until April 15, 2019
2nd CFP until July 15, 2019
FINAL CFP until October 14, 2019
Early Rate until April 29, 2019
Standard Rate until July 29, 2019
FINAL Rate until October 28, 2019

Highlighted Theme

Creativity, art and innovation in communication

  1. Creativity applied to advertising.
  2. Creativity applied to the cinema.
  3. Creativity applied to journalism.
  4. Creativity applied to digital communication.
  5. Creativity applied to video games.
  6. Creativity applied to cultural management.
  7. Creativity applied to art and applied arts.
  8. Creativity applied to new technologies.

The profound changes which modern-day societies are seeing, in terms of the ways they communicate, have redefined human creativity and innovation as essential tools for the transmission of knowledge. This new perspective has inevitably been transferred to the field of Audiovisual Communication – principally to the cinema, to photography, multimedia languages and image synthesis, as well as to radio, television, comics and posters, to advertising, journalism, videogames, to the audiovisual economy and promotion, and to cultural management, new technologies, art and the applied arts.

This move towards a new age in communication is perceived as a limitless field as far as creative and innovative possibilities are concerned. In the case of the former- science and the humanities- which are accepted as the bifurcations of knowledge, they complement each other in the search for creativity; in the latter, they also share the same origin in their innovative efforts (Wilson, 2018). In this sense, the critical approach about the strategic value that innovation acquires in the current environment, leads us to rethink the modalities of narrative discourse and to explore novel forms of relationship, interaction and interconnection in areas of contemporary communication.

Conversely, creativity has been democratised in its scope, making the majority of individuals regard it as something usual in their biographical narratives (Sánchez Capdequí, 2017). Likewise, Unesco (2017) in its report ‘Protecting Heritage and Fostering Creativity’ highlights that in the interconnected world in which we live, creativity contributes to the building of open, inclusive and pluralistic societies, noting also that cultural agreements are an added value option for the promotion of creativity, innovation and the emergence of dynamic cultural sectors.

This latest Congress proposes that we investigate not only the scope of these issues, but also that we reflect upon the multidimensional roles which innovation, art and creativity represent for communication, as an imminent progression of adjustments, within a context which is in a permanent state of transformation.

Recurring Themes

Art, Culture, and Society

  • Development of universal art: contexts, historical framework, and symbolic-expressive productions.
  • Influences of cultural forms on artistic practice: meanings and associations in the History of Art. Philosophical and religious aspects. The creative act and spiritual power.
  • Esthetic manifestations of cultures in their historical and geographical context: styles, function, and circulation. Interdisciplinary systems of interpretation.
  • Stylistic and iconographic aspects linked to socio-cultural processes. Systems of representation.
  • Ruptures and continuities: peak and dissolution of the Avant-gardes. Postwar Art and the shaping of contemporary art. Artistic movements.
  • Performance or action art.
  • Urban art. Environmental sciences and contemporary art. Pop Art. Land Art and Earth Art.
  • New art forms: technology and science. Bioart. Strandbeest. The Aerocene Project. Cyborg arts. Networks, digital media, and interactive forms.
  • The human body as art object and platform. Gender and sexuality. Expressive materials.
  • Technology and the democratization of art. Video installations. Electronic arts. Creative industries. Interventions in urban spaces.
  • Design and creativity. Design thinking.
  • Visual and plastic languages. Architecture. Sculpture. Painting. Engraving. Drawing.
  • Creative writing applied to the field of art: literature, storytelling, dramaturgy, and fiction. The art-literature relationship.
  • Musical arts: techniques, resources, and musical production. Genres and composition. Theory, functions, and stylistic elements. Interpretation and diversity. Electroacoustic media.
  • Dance: techniques, choreographic expression, and popular music.
  • Theater arts: scenography, lighting, and stage direction. Acting: vocal, corporal, and rhythmic dimensions. Actor training and methods. Expressive technical work.
  • History and theory of film. Esthetics and audiovisual language. Documentary film.
  • Contemporary film and up-and-coming film-making.
  • Illustration and animation.
  • Artistic photography, image, and new audiovisual esthetics.
  • Decorative and industrial arts.

Management of culture and the arts

  • Policies and legislation on culture and the arts. Cultural stewardship.
  • Museums. Galleries. Collections. Fairs and antique dealers. Leading cities and international Antiquariato. Management styles and major issues.
  • Biennials in the context of globalization. Function of museums and art collections in the 21st century: new management narratives.
  • Art circuits. Institutions and agents.
  • Marketing, art and culture. Sponsorship and patronage. Market segmentation and positioning.
  • Strategic approaches. Art project design and evaluation.
  • Policies on culture and the arts: role of government, economy, and financing.
  • Public and private management models. Comparative studies.
  • Intellectual property and copyright in the global society: works of art as object of intellectual protection.
  • The issue of domain with regard to works of art.
  • Cultural industries. Crowdfunding, micro-patronage, or collective financing.
  • Management of Cultural Policies and Institutions.
  • Documentation, Registry and Archives.
  • Management and Event Planning.
  • Applied Finance to Art and Culture.
  • Management of Organizations in the Fields of Culture and Arts.
  • Legislation for Artistic Management.
  • Management of International Organizations.
  • Cooperation Projects and Artistic-Cultural Self-management.
  • Educational Management in Artistic Institutions.
  • Management and Communication in the Contemporary World. Creativity, Art and Innovation: Advertising, Cinema, Journalism, Digital Communication, Videogames, Cultural Management, Applied Arts, New Technologies.
  • Human Resources Administration and Psychosociology of Organizations.
  • Cultural Policies. Communication and Institutional Image.
  • Management of Artistic Languages: Visual Arts Manuals, Literary Genres, Theater and Dance, Crafts and Folklore, Musical Languages, Visual Arts, Multimedia Arts and Digital Arts.
  • Curatorship of Artistic Heritage and Editorial Curatorship.
  • Museums and Historical-Artistic Heritage: History of Collecting. Collections Management.
  • Management and artistic production. Emerging artists: Relationship with the media and with the public. Legitimation and Circuits.

Cultural and artistic heritage

  • Expertise and preservation of cultural and artistic heritage History of preservation and restoration.
  • Historicity of restoration activities: criteria and theoretical principles.
  • Restoration of cultural assets: artistic techniques. Historicity and theoretical principles.
  • Appraisal, intervention-restoration of cultural assets. Preventive conservation.
  • The World Heritage: protective measures and contributions to sustainable development.
  • The destruction of cultural heritage in conflict zones: landmark resolutions and conventions. International legal framework. The World Heritage Convention.
  • Management of Cultural Heritage Assets. Plundering and illegal trafficking of works of art.
  • Cultural heritage and sustainable tourism. Cultural heritage and Development.
  • Cultural heritage and artistic practice as aspects of community identity and unity.
  • Museology and museography: research, documentation, and preservation.
  • Administrative styles and types of museums. Comparative studies.
  • History of art: multidisciplinary, interdisciplinary, and transverse studies.

Curating, history of art, and the art market

  • History of art. Exhibition spaces, institutions, and agents of the art circuit. Museums, art galleries, and unconventional spaces. International art exhibitions.
  • Curating. Curators’ tales. Managing, planning, and setting up exhibits.
  • The curator’s role: curatorial and explanatory discourses. Developing brochures, formulating concepts and associative keys.
  • Platforms, registration, and exhibition.
  • Artistic heritage: collective memory and identity.
  • Art and interculturality: influences and innovation. Social and cultural relevance of artistic heritage.
  • Circulation of works, the public, and the art market.
  • Renowned and up-and-coming artists. Biographical and documental studies.
  • Creative groups (or artists collective). Residencies in artistic production: collaboration, research, and action. Culture factories. Major issues, challenges, and opportunities.
  • Contests, workshops, and salons.
  • Art and Education. Art education. Universities and places of learning: plans, programs, and academic offerings.
  • Contemporary art, aesthetics and combined languages.

Theory of art and contemporary esthetic

  • Historiography and theory of art. Comparative theory of the Arts. Theoretical approaches with regard to art and cultural diversity.
  • Contemporary theories of art and culture. The history of art as grand narrative. Esthetic trends.
  • Issues in Esthetics and postmodernism’s critical stance.
  • Iconological and iconographic studies of works of art. Methodologies in art research. Major issues in contemporary art.
  • Art and technique. Art philosophy and esthetic. Art and creativity.
  • Thought, esthetic, and artistic practices.
  • Forms, functions, and meaning in art.
  • The sociology of art.
  • Works of art: morphological and esthetic criteria.
  • Auratic and post-auratic art.
  • Art since the “end of art.” The new spectator.
  • Art criticism: methods and rhetoric of the image.
  • Critical acclaim for contemporary art.
  • Problems of modern art and contemporary art. Art and Globalization.
  • Languages and Genres of Art.
  • Art in the Age of Post-Truth.

Art, technology, and the media

  • Electronic arts. Digital design. Interactive art.
  • Televisual esthetics. Promotion and popularizing of art: specialized publicity and audiovisual media
  • Objects, installations, photography, and video.
  • Multimedia and digital arts.
  • Images in the global order: asymmetries and access. Differentiating factors: core-periphery.
  • Digitization of images. Art in print.
  • Virtual museums. New languages applied to promotion of the arts: virtualization of the artistic heritage. The public’s role: esthetic experience and participation.
  • Educational exhibits: actions, functions, and services.
  • Print, televisual, and audiovisual publicity.
  • Social networks as a means of promoting-disseminating art.
  • Networks, digital media, and interactive forms in art.
  • New transmedia narratives: storytelling.
  • Participatory culture on the web. Associated information technologies. Crowdsourcing. Applications in the cultural milieu: art, museums, and libraries.
  • Popular cultures and the media.