Congress Program


Each year, the International Congress on Arts and Cultures attracts a diverse group of participants from around the world. Our program development team bases on this diversity to provide a rich and distinctive experience, including keynote speakers, lectures, workshops, exhibitions and social events. The congress program brings together presentations on similar topics to facilitate knowledge sharing and community building.

Come back soon for the latest updates on accepted proposals, plenary speakers, and featured events.

Accepted proposals

If you have an accepted proposal, be sure to register for the congress to be included in the program.

Download program

The program will be available for download 2 months before the start of the event.

Highlighted Theme

Creativity, art and innovation in communication

  1. Creativity applied to advertising.
  2. Creativity applied to the cinema.
  3. Creativity applied to journalism.
  4. Creativity applied to digital communication.
  5. Creativity applied to video games.
  6. Creativity applied to cultural management.
  7. Creativity applied to art and applied arts.
  8. Creativity applied to new technologies.

The profound changes which modern-day societies are seeing, in terms of the ways they communicate, have redefined human creativity and innovation as essential tools for the transmission of knowledge. This new perspective has inevitably been transferred to the field of Audiovisual Communication – principally to the cinema, to photography, multimedia languages and image synthesis, as well as to radio, television, comics and posters, to advertising, journalism, videogames, to the audiovisual economy and promotion, and to cultural management, new technologies, art and the applied arts.

This move towards a new age in communication is perceived as a limitless field as far as creative and innovative possibilities are concerned. In the case of the former- science and the humanities- which are accepted as the bifurcations of knowledge, they complement each other in the search for creativity; in the latter, they also share the same origin in their innovative efforts (Wilson, 2018). In this sense, the critical approach about the strategic value that innovation acquires in the current environment, leads us to rethink the modalities of narrative discourse and to explore novel forms of relationship, interaction and interconnection in areas of contemporary communication.

Conversely, creativity has been democratised in its scope, making the majority of individuals regard it as something usual in their biographical narratives (Sánchez Capdequí, 2017). Likewise, Unesco (2017) in its report ‘Protecting Heritage and Fostering Creativity’ highlights that in the interconnected world in which we live, creativity contributes to the building of open, inclusive and pluralistic societies, noting also that cultural agreements are an added value option for the promotion of creativity, innovation and the emergence of dynamic cultural sectors.

This latest Congress proposes that we investigate not only the scope of these issues, but also that we reflect upon the multidimensional roles which innovation, art and creativity represent for communication, as an imminent progression of adjustments, within a context which is in a permanent state of transformation.

Plenary Speakers

Christian Byrge

Prof. Christian Byrge, PhD – Marbella University International Center (Spain)

Developing Creativity as a Second Nature: “Systematic Deliberate Practice” of Fundamental Creative Skills.

Christian Byrge achieved his PhD degree for his research on creativity. He has invented and published several toolkits and books for how to teach creativity that have been taught to more than 100.000 professionals from USA, Europe, Asia, Africa and Australia.  He has also played a lead role in the design of digital gamified creativity training programs and practical assessment methods. Christian has been one of the lead educational designers for several creativity modules, courses and programs in both foundational, youth, ordinary, executive and continuous education. This includes the development of a new bachelor program on Creativity & Business Innovation, a master level program on Creative Genius as well as several youth and child creativity programs. Christian regularly gives keynote speeches, teach courses and do counseling on the enhancement of personal, team and organisational creativity. He typically presents subjects like how to teach creativity, creativity training, assessment of creative potential, the role of persuasion as well as creative processes and techniques.

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